Apple Inc.

Consumer electronics and software company that designs iPhones, Macs, iPads, and the software ecosystems that power them. - Second-largest company globally by market capitalization

Apple announced a March 4, 2026 product launch spanning New York, Shanghai, and London—its first major hardware event of the year. The company is expected to unveil MacBooks powered by M5 processors, updated iPads, and the iPhone 17e featuring Apple's in-house cellular modem. The simultaneous three-city format, unusual for Apple, signals the company's intent to make a global splash.

Updated Feb 16

Apple is one of the world’s most valuable technology companies, renowned for tightly integrated hardware, software, and services, and historically known for stable, long‑tenured leadership. - Core subject of the leadership shakeup and AI strategy reset

After more than a decade of remarkable executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems in artificial intelligence (AI). By early December 2025, Apple’s longtime AI chief John Giannandrea announced he was stepping down, human interface design chief Alan Dye joined Meta, and Apple revealed that general counsel Kate Adams and environment/policy head Lisa Jackson would retire in 2026, with Meta’s legal chief Jennifer Newstead coming in to run a newly combined Legal and Government Affairs organization.

Updated Feb 6