Insurtech Company
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Launched first autonomous-specific car insurance product
For a century, auto insurers priced risk based on the driver: age, driving record, location. Lemonade's January 2026 partnership with Tesla is the first major attempt to price risk based on which entity—human or software—is actually controlling the vehicle. Tesla owners using Full Self-Driving get a 50% rate reduction on miles driven with the system engaged, a discount five times larger than Tesla's own insurance offers. The product launched in Arizona on January 26, 2026.
Updated May 22
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