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SAG‑AFTRA

SAG‑AFTRA

U.S. performers' labor union

Appears in 2 stories

Stories

OpenAI ends Sora consumer app in pivot to enterprise

Money Moves

Successfully forced OpenAI to tighten Sora deepfake guardrails in late 2025

OpenAI previewed Sora as a glimpse of cinema's AI future in February 2024. Twenty-six months later, on April 26, 2026, the company switched off the Sora consumer app for good.

Updated May 31

Disney bets $1 billion that OpenAI can turn Mickey into safe AI

Money Moves

Won industry‑wide AI safeguards for performers; now watching studio–AI alliances warily.

Mickey Mouse just shook hands with the algorithm Hollywood spent two years trying to tame. Disney is investing $1 billion in OpenAI, letting Sora and ChatGPT Images legally generate short videos and images of more than 200 Disney, Pixar, Marvel, and Star Wars characters — not the actors who play them.

Updated May 11