U.S. performers' labor union
Appears in 2 stories
Won industry‑wide AI safeguards for performers; now watching studio–AI alliances warily.
Mickey Mouse just shook hands with the algorithm Hollywood spent two years trying to tame. Disney is investing $1 billion in OpenAI, letting Sora and ChatGPT Images legally generate short videos and images of more than 200 Disney, Pixar, Marvel, and Star Wars characters — not the actors who play them.
Updated 5 days ago
Successfully forced OpenAI to tighten Sora deepfake guardrails in late 2025
OpenAI previewed Sora as a glimpse of cinema's AI future in February 2024. Twenty-six months later, on April 26, 2026, the company switched off the Sora consumer app for good. The underlying programming interface (the API that lets other developers tap the model) keeps running until September 24, but the standalone product, the iOS social feed, and the Disney character partnership all end now. When Sam Altman personally called new Disney CEO Josh D'Amaro to break the news, he said he felt 'terrible' — and D'Amaro replied, 'I get it.'
Updated Apr 27
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