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Reviewed and cleared the Mars–Kellanova merger after a yearlong antitrust investigation.
The company behind M&M's and Snickers just swallowed Pringles, Cheez-It and Pop-Tarts. Mars closed its $35.9 billion all-cash acquisition of Kellanov in December 2025, taking the Kellogg snack spin-off private and rolling its brands into an enlarged Mars Snacking empire. In early 2026, the combined company is moving quickly—industry analysts predict aggressive innovation in flavor mashups (think Pringles-branded candy bars or Cheez-It M&M's), alongside dual-branded marketing campaigns already planned for 2026.
Updated May 11
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