Bom Kim

Rule Changes

Company says it will challenge the fine through legal channels

South Korea's antitrust regulator fined the country's two largest food-delivery apps a combined 631.9 billion won on Nov. 9. Woowa Brothers, which runs Baemin, must pay 331.1 billion won; Coupang, which runs Coupang Eats, must pay 300.8 billion won.

Updated 2 hours ago

Rule Changes

As of June 2026: Apologized publicly; company is contesting related rulings

South Korea's privacy regulator fined Coupang 624.7 billion won, roughly $409 million, for a breach that exposed data on 37.5 million accounts, more than 70% of the country's population. The penalty is the largest in Korea's privacy enforcement history. It landed below analyst projections of up to 1 trillion won, and Coupang shares jumped 14% on June 11, their best single-day gain since November 2022.

Updated Jun 12