Duncan Crabtree‑Ireland

Money Moves

Leading Hollywood labor’s push to keep actors’ faces and voices out of unregulated AI systems.

Mickey Mouse just shook hands with the algorithm Hollywood spent two years trying to tame. Disney is investing $1 billion in OpenAI, letting Sora and ChatGPT Images legally generate short videos and images of more than 200 Disney, Pixar, Marvel, and Star Wars characters — not the actors who play them.

Updated May 11