Hiroki Totoki

Money Moves

Leading Sony's shift toward a 'fab-light' model

For decades, Sony designed and built its own camera chips from start to finish. On August 11, 2026, it agreed to stop doing the second half alone.

Updated 2 hours ago

New Capabilities

Overseeing Sony's Electronics segment, which includes Xperia

Sony Ericsson held about 9% of the global smartphone market in 2008. Eighteen years later, Sony's share sits below 1%. On May 13, 2026, the company unveiled its eighth-generation Xperia 1 flagship anyway.

Updated May 13