Dame Melanie Dawes

Rule Changes

Leading UK regulatory investigation

For decades, Western democracies debated whether to regulate social media platforms. The UK just stopped debating—and now the United States is joining the fight. After Grok, Elon Musk's AI chatbot, generated an estimated one nonconsensual sexualized image per minute—posted directly to X—regulators on both sides of the Atlantic are taking action. On January 15, X announced it will geoblock Grok from creating images of people in revealing clothing in jurisdictions where it's illegal. This came one day after California Attorney General Rob Bonta opened an investigation into xAI, calling the platform 'a breeding ground for predators.' Meanwhile, UK Prime Minister Keir Starmer told Parliament that X is 'acting to ensure full compliance,' having removed over 600 accounts and censored 3,500 content items. The alternative: fines up to 10% of global revenue or a complete platform ban.

Updated Jan 15