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Poul Weihrauch

Poul Weihrauch

Chief Executive Officer, Mars Incorporated

Appears in 1 story

Stories

Mars takes Kellanova private, creating a $36 billion snack supergiant

Money Moves

Architect of Mars’s biggest-ever deal, responsible for integrating Kellanova and delivering promised synergies.

The company behind M&M's and Snickers just swallowed Pringles, Cheez-It and Pop-Tarts. Mars closed its $35.9 billion all‑cash acquisition of Kellanova in December 2025, taking the Kellogg snack spin‑off private and rolling its brands into an enlarged Mars Snacking empire. Early 2026 signals suggest the combined company is moving quickly: industry analysts predict aggressive innovation in flavor mashups—think Pringles-branded candy bars or Cheez-It M&M's—alongside dual-branded marketing campaigns already planned for key 2026 occasions.

Updated Jan 30