Sabrina Callahan

Chief Digital and Marketing Officer, Southwest Airlines

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Southwest Airlines launches first U.S. airline ChatGPT plugin

Leading the airline's AI booking initiative with OpenAI and AWS

On October 6, Southwest Airlines became the first U.S. carrier to appear inside ChatGPT. Travelers can now describe a trip, compare fares, and shop all four Southwest fare products without leaving the chat window.

Updated 2 hours ago