Shaun White

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Park City Mountain launches 'Larger Than Life' rebrand with Shaun White

Retired from competition after the 2022 Beijing Games; now building The Snow League

Park City Mountain launched its third rebrand since Vail Resorts bought it in 2014. The 'Larger Than Life' campaign makes Shaun White its face and adds a 22-foot halfpipe plus remote avalanche controls that open terrain earlier.

Updated 2 hours ago

Notable Quotes

Park City has always been one of the most important places in snowboarding and freeskiing, so bringing The Snow League here for Season Two feels incredibly special.

from Park City Mountain launches 'Larger Than Life' rebrand with Shaun White · Updated 2 hours ago

There's something special about Park City Mountain. It's an incredible place to ride, with so much terrain and so many different ways to experience the mountain.

from Park City Mountain launches 'Larger Than Life' rebrand with Shaun White · Updated 2 hours ago