Topgolf's U.S. expansion (2005-2021)
Topgolf opened its first U.S. venue near Washington, D.C., in 2005, five years after launching in the UK. The format — driving range bays with food, drinks and games — drew crowds of casual golfers and non-golfers alike.
The concept spread across the country, with dozens of venues opening in the following decade.
Topgolf merged with Callaway in 2021, becoming the dominant brand in off-course golf entertainment.
Topgolf proved that people will pay for a social, entertainment-driven golf experience without playing a round. Golf Lounge 18 is bringing the same logic indoors with simulators.
