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Sprigs Life secures beverage license for Austin storefront

Sprigs Life secures beverage license for Austin storefront

Money Moves Austin, TX local

Supplement brand's licensed market takes a step toward opening at a former hemp shop

5 days ago: TABC license issued to Sprig's Market

Overview

Updated 1 hour ago

The Austin storefront at 3900 Berkman Dr has a new name on its records. Texas regulators issued a beverage license to Sprig's Market at that address on September 22, 2026.

Sprigs Life, the company behind the license, sells supplements including Mama Bear Prenatal and lists retail partners on its site. The spot previously housed Berkman C Store, a hemp retailer. The license is one step, not proof the store is open.

Why it matters

Sprigs Life's newly licensed storefront replaces a hemp shop at this Austin address — a concrete sign the retail space keeps changing hands.

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Key Indicators

1
Beverage licenses issued at 3900 Berkman Dr
Texas Alcoholic Beverage Commission issued the license on September 22, 2026.
Hemp retailer
Prior tenant at the address
Berkman C Store operated as a hemp retailer at 3900 Berkman Dr Unit 100.

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Organizations Involved

Timeline

1 event Latest: 5 days ago
  1. TABC license issued to Sprig's Market

    Latest Regulatory

    Texas Alcoholic Beverage Commission issues a beverage license to Sprig's Market at 3900 Berkman Dr in Austin.

Scenarios

1

Sprig's Market opens in Austin

Possible Resolves by Q1 2027

Discussed by: Local Austin retail and restaurant coverage (Austin American-Statesman, Eater Austin)

Sprigs Life finishes buildout at 3900 Berkman Dr, passes needed inspections, and opens Sprig's Market selling supplements and beverages. The store would appear on the company's store locator page.

2

License goes unused, storefront stays dormant

Unlikely Resolves by Q1 2027

Discussed by: Texas Alcoholic Beverage Commission license records

Sprigs Life obtains the license but never opens the market. The address remains vacant or passes to another tenant, and the TABC license lapses or transfers to a different party.

3

Sprigs Life expands across Austin

Uncertain Resolves by End of 2027

Discussed by: Company store locator and retail expansion patterns

The Berkman street location performs well and Sprigs Life opens additional Austin-area market locations, adding directly operated retail to its supplement business alongside its retail partners.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

2013 to present

Direct-to-consumer brands open physical stores (2013– )

Brands built on online and partner-channel sales began opening their own physical storefronts to capture walk-in demand. Warby Parker opened its first store in 2013 after starting as a web-only eyewear company.

Then

The DTC-to-retail move gave brands direct control over customer experience and margins.

Now

Physical retail became a standard expansion step for many digitally native consumer brands.

Why this matters now

Sprigs Life, which sells through retail partners, now holds a license for its own storefront — a move in the same direction as earlier DTC brands that added brick-and-mortar locations.

December 2018 – 2020s

Hemp retail boom and bust (2018–2020s)

The 2018 federal Farm Bill legalized hemp, touching off a wave of CBD storefronts across Texas and the country. Many opened quickly with thin inventories as competition grew.

Then

CBD shops proliferated within a few years, then a share closed or consolidated as the market tightened.

Now

Former hemp and CBD storefronts across many cities were repurposed for other retail uses.

Why this matters now

The prior tenant at 3900 Berkman Dr, Berkman C Store, was a hemp retailer. This new license shows that space turning over to a different retail concept.

Sources

(3)

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