Restaurant re-concepting trend (2010s)
Independent restaurants that changed hands frequently kept their name while broadening the menu — adding steaks, bar food, or fusion items to widen appeal without losing regulars.
Proven a common survival strategy in a thin-margin industry.
A recognizable name can outlast its original concept.
Nikko is following this pattern: keeping the name while shifting from Japanese-only to a steakhouse-and-sushi format.
