Starbucks enters South Central Los Angeles (late 1990s)
Starbucks opened its first stores in South Central Los Angeles in the late 1990s, part of a strategy to enter urban neighborhoods other chains had avoided. The company hired locally and kept prices aligned with other locations.
The stores proved viable and drew other retailers to the area.
Coffee shops became a recognized anchor for commercial revival in underserved neighborhoods.
A single coffee shop can signal that a disinvested market can support retail. Bridge View Brew is testing the same idea at the scale of one South Chicago block.
