Hot tub boats debut on the Chicago River (2023)
Chicago Electric Boat Company put six-person hot tubs on boats and ran them down the Chicago River for 90 minutes at a time. The company said the boats went viral that season, with sold-out dates and waitlists nearly every day.
The attraction became a winter fixture and drew national coverage of a boat you sit in rather than on.
The format carried over into later seasons, with the same six-passenger, 90-minute, one-mile-per-hour structure.
Every subsequent season, including the bookings that opened in November 2026, repeats the format set that first winter.
