Insomnia Cookies founded (2003)
Seth Berkowitz started baking and delivering cookies from his dorm room at the University of Pennsylvania. The business grew into a chain with a focus on late-night delivery.
Became a popular late-night destination for college students.
Expanded to over 250 locations nationwide, including multiple in Chicago.
Provides context for why a new license at a Chicago location is part of the chain's ongoing expansion.
