Please Don't Tell (2007)
Please Don't Tell opened in New York's East Village, hidden behind a phone booth inside Crif Dogs hot dog shop. Patrons entered through the phone booth to find a cocktail bar.
The bar became a popular destination, known for its secrecy and craft cocktails.
It helped spark a speakeasy revival in the U.S., with many bars adopting hidden entrances.
The Walk In's cooler entrance follows a similar strategy of using a hidden entrance to create intrigue and draw customers.
