Chipotle's founding (1993)
Steve Ells opened a single burrito shop near the University of Denver in 1993. It became a fast-casual trailblazer that later spread to thousands of locations.
The one store drew long lines and attracted expansion funding.
Chipotle grew into a national chain, showing how a single location can seed a large footprint.
A restaurant's first licensed address can be the unit that proves a market; the same logic applies to Roti's new Chicago corner.
