Stream repositioning of 500 West Madison (2020-2026)
500 West Madison was a dated, vacancy-ridden office building. Owner KBS hired Stream Realty, which renovated the lobby at a $10 million cost, built spec suites, and cut a marketing campaign targeting the tower's commuter traffic.
Leasing climbed to 350,000 square feet and occupancy reached 95%.
The building became Accenture Tower after Accenture expanded to 260,000 square feet.
The Reserve's license arrives in a building Stream pushed toward retail and hospitality tenants, a context for why a food-and-drink operator would locate here.
