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Trump names Katie Zacharia as White House press secretary

Trump names Katie Zacharia as White House press secretary

Rule Changes

Conservative commentator and Trump Media adviser succeeds Karoline Leavitt

Yesterday: Trump names Katie Zacharia as press secretary

Overview

Updated 1 hour ago

President Donald Trump named Katie Zacharia, a conservative commentator and communications adviser at his media company, as the next White House press secretary. She becomes the sixth chief spokesperson across his two administrations, succeeding Karoline Leavitt, who left in August.

Zacharia comes from Trump Media & Technology Group, which runs Truth Social, not from the Washington press corps. Her selection signals the briefing room podium matters less than direct communication with supporters through social media and friendly outlets.

Why it matters

The White House's public voice now comes from inside Trump's own media company, a shift that de-emphasizes the traditional press briefing.

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Key Indicators

6
Chief spokespersons across Trump's two administrations
Zacharia is the sixth person to hold the role under Trump.
2
Formal press briefings since Leavitt left
One with Vice President JD Vance, one with Attorney General Todd Blanche.
42
Zacharia's age
A lawyer and political strategist, not a career press professional.

Voices

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People Involved

Organizations Involved

Timeline

August 2026 November 2026

4 events Latest: Yesterday
Tap a bar to jump to that date
  1. Leavitt starts at Fox News

    Upcoming Personnel

    The former press secretary begins as an on-air contributor at Fox News Channel.

  2. Trump names Katie Zacharia as press secretary

    Latest Appointment

    Trump announces on Truth Social that Zacharia, a Trump Media adviser, will succeed Leavitt.

  3. Leavitt leaves the White House

    Personnel

    The press secretary role sits vacant; only two formal briefings occur in the following weeks.

  4. Leavitt announces departure

    Statement

    Karoline Leavitt says she will leave the press secretary post to spend more time with family.

Scenarios

1

Zacharia restores regular briefings

Possible Resolves by Jan 31, 2027

Discussed by: White House watchers and communications analysts

Zacharia holds frequent formal on-camera briefings, rebuilding the traditional podium role that has been de-emphasized since Leavitt's departure. She has said she looks forward to working with the White House press corps, which suggests she intends to engage the room directly.

2

Briefings stay sparse, social media leads

Likely Resolves by Jan 31, 2027

Discussed by: Political scientists including Yanna Krupnikov of the University of Michigan

The White House continues the pattern of few formal briefings, with Zacharia communicating mainly through social media and friendly conservative outlets. Krupnikov notes the goal is less about speaking to journalists and more about delivering specific messages directly to ordinary people.

3

Short tenure for Zacharia

Unlikely Resolves by Oct 9, 2027

Discussed by: Historical pattern of press secretary turnover

Zacharia leaves within a year, following the rapid turnover that has marked the role across Trump's two administrations. Her brief DHS stint and stated family strain from the California-Washington commute suggest the job's demands may outweigh the appeal.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

April 2020

Kayleigh McEnany named press secretary (2020)

Trump tapped Kayleigh McEnany, a Fox News commentator with no press corps experience, to replace Stephanie Grisham. McEnany had been a campaign spokesperson and television personality before joining the White House.

Then

McEnany held briefings but faced sharp criticism for defending administration positions; she served until January 2021.

Now

The appointment set a precedent for choosing media loyalists over traditional communications professionals for the role.

Why this matters now

Zacharia's path mirrors McEnany's: a conservative media figure with campaign ties, selected for loyalty and on-air presence rather than press relations experience.

2018-2019

Sarah Huckabee Sanders' final year (2018-2019)

Sarah Huckabee Sanders, Trump's second press secretary, gradually stopped holding regular on-camera briefings. She held no formal briefing in her final months, instead communicating through statements and friendly media appearances.

Then

The briefing room became a less central part of White House communications.

Now

Sanders later won election as Arkansas governor, showing the role could be a political springboard.

Why this matters now

The de-emphasis of formal briefings under Sanders foreshadows the current pattern, where only two briefings have occurred since Leavitt left.

Sources

(7)