Texas Alcoholic Beverage Commission clears Johnson Brothers Maverick of Texas for Dallas site
Money MovesState permits for 4087 E Ledbetter Dr move Johnson Brothers' Texas expansion forward.
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Overview
Updated 1 hour agoTexas regulators issued two state permits on Aug. 27 clearing Johnson Brothers Maverick of Texas to operate at 4087 E Ledbetter Dr in Dallas. The permits show the business is cleared to operate, not that it has opened its doors.
The Dallas site is part of Johnson Brothers' entry into Texas. The St. Paul, Minnesota, family-owned distributor agreed in June 2025 to buy Maverick Beverage Company's Texas, Arizona, Colorado, and Florida operations. About 400 Maverick employees were expected to join Johnson Brothers.
Why it matters
A new licensed distributor in Dallas means more competition for Texas shelf space, which can change which wines and spirits local stores stock.
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People Involved
Organizations Involved
Family-owned distributor of wine, spirits, and beer based in St. Paul, Minnesota.
Dallas-based distributor of wine and craft spirits with about 500 employees.
State agency that issues and enforces alcoholic beverage licenses and permits in Texas.
Timeline
January 2002 August 2026
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Texas licenses issued for Dallas site
Latest RegulatoryTexas Alcoholic Beverage Commission issued two permits to Johnson Brothers Maverick of Texas at 4087 E Ledbetter Dr.
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Johnson Brothers agrees to buy Maverick operations
Merger & AcquisitionFamily-owned distributor agreed to acquire Maverick's Texas, Arizona, Colorado, and Florida operations.
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Victory Wine Group renamed
Company MilestoneVictory Wine Group became Maverick Beverage Company of Texas.
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Victory Wine Group established
Company MilestoneTexas distributor founded; later became Maverick Beverage Company of Texas.
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Quench Fine Wines founded
Company MilestoneArizona distributor that would become part of Maverick Beverage was founded.
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Maverick Wine Company founded
Company MilestoneMaverick Wine Company founded in Illinois.
Historical Context
2 moments from history that rhyme with this story — and how they unfolded.
Repeal of Prohibition (1933)
The 21st Amendment ended 13 years of federal alcohol prohibition and gave states primary authority over alcohol sales. Texas created a licensing system to regulate manufacturers, distributors, and retailers.
States controlled who could sell alcohol, creating a three-tier system that separates producers, distributors, and retailers.
A state license remains the legal gate for any alcohol business to operate.
This is why Johnson Brothers needs Texas Alcoholic Beverage Commission approval before the Dallas site can handle a single bottle.
Southern Wine & Spirits and Glazer's merge (2016)
Southern Wine & Spirits, the largest U.S. wine and spirits distributor, agreed to merge with Glazer's, another major distributor, to form Southern Glazer's Wine & Spirits. The combined company operates across dozens of states.
Retailers and suppliers got a single massive distributor in many markets.
Scale became central to alcohol distribution, pushing regional players like Johnson Brothers to buy their way into new states.
Johnson Brothers' Maverick acquisition follows the same consolidation logic in Texas.
