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Texas Alcoholic Beverage Commission clears Johnson Brothers Maverick of Texas for Dallas site

Texas Alcoholic Beverage Commission clears Johnson Brothers Maverick of Texas for Dallas site

Money Moves

State permits for 4087 E Ledbetter Dr move Johnson Brothers' Texas expansion forward.

3 days ago: Texas licenses issued for Dallas site

Overview

Updated 1 hour ago

Texas regulators issued two state permits on Aug. 27 clearing Johnson Brothers Maverick of Texas to operate at 4087 E Ledbetter Dr in Dallas. The permits show the business is cleared to operate, not that it has opened its doors.

The Dallas site is part of Johnson Brothers' entry into Texas. The St. Paul, Minnesota, family-owned distributor agreed in June 2025 to buy Maverick Beverage Company's Texas, Arizona, Colorado, and Florida operations. About 400 Maverick employees were expected to join Johnson Brothers.

Why it matters

A new licensed distributor in Dallas means more competition for Texas shelf space, which can change which wines and spirits local stores stock.

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Key Indicators

2
State licenses issued
Texas Alcoholic Beverage Commission issued two permits for 4087 E Ledbetter Dr on Aug. 27, 2026.
400
Maverick employees joining Johnson Brothers
Johnson Brothers said about 400 of Maverick's 500 employees would join after the acquisition.
4
States in the acquisition
The deal covered Maverick's Texas, Arizona, Colorado, and Florida operations.

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People Involved

Organizations Involved

Timeline

January 2002 August 2026

6 events Latest: 3 days ago
Tap a bar to jump to that date
  1. Texas licenses issued for Dallas site

    Latest Regulatory

    Texas Alcoholic Beverage Commission issued two permits to Johnson Brothers Maverick of Texas at 4087 E Ledbetter Dr.

  2. Johnson Brothers agrees to buy Maverick operations

    Merger & Acquisition

    Family-owned distributor agreed to acquire Maverick's Texas, Arizona, Colorado, and Florida operations.

  3. Victory Wine Group renamed

    Company Milestone

    Victory Wine Group became Maverick Beverage Company of Texas.

  4. Victory Wine Group established

    Company Milestone

    Texas distributor founded; later became Maverick Beverage Company of Texas.

  5. Quench Fine Wines founded

    Company Milestone

    Arizona distributor that would become part of Maverick Beverage was founded.

  6. Maverick Wine Company founded

    Company Milestone

    Maverick Wine Company founded in Illinois.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

1933

Repeal of Prohibition (1933)

The 21st Amendment ended 13 years of federal alcohol prohibition and gave states primary authority over alcohol sales. Texas created a licensing system to regulate manufacturers, distributors, and retailers.

Then

States controlled who could sell alcohol, creating a three-tier system that separates producers, distributors, and retailers.

Now

A state license remains the legal gate for any alcohol business to operate.

Why this matters now

This is why Johnson Brothers needs Texas Alcoholic Beverage Commission approval before the Dallas site can handle a single bottle.

2016

Southern Wine & Spirits and Glazer's merge (2016)

Southern Wine & Spirits, the largest U.S. wine and spirits distributor, agreed to merge with Glazer's, another major distributor, to form Southern Glazer's Wine & Spirits. The combined company operates across dozens of states.

Then

Retailers and suppliers got a single massive distributor in many markets.

Now

Scale became central to alcohol distribution, pushing regional players like Johnson Brothers to buy their way into new states.

Why this matters now

Johnson Brothers' Maverick acquisition follows the same consolidation logic in Texas.

Sources

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