Topgolf's rise (2000s)
Topgolf turned driving ranges into entertainment venues with microchipped balls and point-scoring games, drawing crowds who had never played golf. The chain grew to dozens of locations across the U.S.
Topgolf became a mainstream entertainment option, proving golf-adjacent games could anchor a bar-and-restaurant business.
It helped spawn a wave of simulator and tech-driven golf entertainment venues.
The Mulligan Room applies the same golf-as-entertainment idea in a smaller urban format, using simulators instead of a driving range.
