Hamilton's national tour sets new records (2015-2023)
The Hamilton tour grossed hundreds of millions of dollars, setting records for national Broadway touring and proving that productions with strong name recognition could sell out multi-week runs in cities far from New York.
Touring producers expanded schedules and raised ticket prices in major markets.
Demand spread to adapted-popular-IP shows like The Notebook, which trades on the film's familiarity rather than original audience.
The Notebook follows the same formula, and Grand Rapids' response will test whether a mid-sized market still buys that pitch.
