Kodak's bankruptcy (2012)
Eastman Kodak, the company that made photography a mass consumer activity, filed for Chapter 11 bankruptcy in January 2012. Digital cameras had destroyed its film business, and a last-ditch patent sale failed to raise enough to avoid court protection.
Kodak emerged from bankruptcy in 2013 as a commercial printing company, selling its digital camera patents along the way.
The Kodak name survives, but the company left the consumer camera market that made it famous.
GoPro is following a similar arc: an iconic imaging brand whose core market shrank, rescued by repurposing its technology for new customers.
