Frozen yogurt shop wave (2005-2015)
Frozen yogurt chains like Pinkberry and Menchie's expanded rapidly across US strip malls in the late 2000s, then many locations closed as competition intensified and novelty wore off.
Dozens of single-location fro-yo shops shut their doors within a few years of opening.
The fro-yo market consolidated to a few large chains; independent shops proved fragile against rent and rival desserts.
Boba tea is in a similar expansion phase. A neighborhood shop disappearing from the county register fits the pattern of trend-driven independents closing as markets mature.
