The food hall as a restaurant incubator
Food halls, where several vendors share a building and seating, spread through U.S. cities in the 2010s. They lowered the cost of opening a restaurant by sharing rent and infrastructure.
Restaurateurs used food halls to test concepts with less capital.
Food halls became a common place for established operators to launch second concepts.
Pho Xa fits that pattern: the Hangs already run Rák Thai in the same hall and are adding a second stall.
