Starbucks Evenings beer-and-wine pilot (2010)
Starting around 2010, Starbucks began testing beer, wine, and small plates after 4 p.m. in select stores. The goal was to capture evening traffic during hours when coffee demand drops off.
The program expanded to several hundred stores in the mid-2010s as Starbucks extended its evening menu.
Evenings never became a major revenue driver and was largely phased out by the late 2010s, showing that an alcohol permit alone does not guarantee evening customers.
Kefita is making the same bet in miniature: a daytime coffee shop adding beer and wine to fill evening hours. The difference is scale — a chain can test across hundreds of stores, while one independent shop stakes its own operations on whether evening customers show up.
