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Texas issues alcohol license for Le Cafe Feuillette in River Oaks District

Texas issues alcohol license for Le Cafe Feuillette in River Oaks District

Rule Changes Houston, TX local

The French bakery-café's first U.S. outpost has a new Texas Alcoholic Beverage Commission record; the filing alone does not show it is open.

2 days ago: TABC license record issued

Overview

Updated 1 hour ago

On November 12, 2026, a Texas Alcoholic Beverage Commission (TABC) record listed Le Cafe Feuillette at 4444 Westheimer Road in Houston, with ASTERIX 10 LLC as the holder. The record is one license approval, not proof that the café has every permit it needs or has opened.

The filing adds a state alcohol approval to a Houston project that DiningOut reported in August 2026 was scheduled to open in November. It does not by itself confirm service, occupancy or a public opening.

Why it matters

For Houston, the record adds a state alcohol approval to the first U.S. location of a French bakery brand.

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Key Indicators

1
TABC license record
One license record dated November 12, 2026, names ASTERIX 10 LLC at 4444 Westheimer Road.
100+
Feuillette bakeries in France
DiningOut reported in August 2026 that founder Jean-François Feuillette represents more than 100 bakeries across France.
5
Café Feuillette locations worldwide
DiningOut described the Houston outpost as the brand's fifth café globally.

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People Involved

JF
Jean-François Feuillette
Founder and CEO, Groupe Feuillette
Founder of the French bakery group behind the planned Houston café

Organizations Involved

CF
Café Feuillette
French bakery-café chain
First U.S. location planned for Houston; Texas alcohol license record issued Nov. 12, 2026

A coffee-shop format from French baker Jean-François Feuillette, planned for its first U.S. location in Houston.
AS
ASTERIX 10 LLC
Texas license holder
Named as holder of TABC license record for 4444 Westheimer Road

The limited liability company is named on the November 12, 2026 Texas Alcoholic Beverage Commission record for Le Cafe Feuillette.
Texas Alcoholic Beverage Commission
Texas Alcoholic Beverage Commission
State regulator
Issued license record listed in state dataset

State agency that regulates alcohol licenses in Texas.

Timeline

2009 November 2026

4 events Latest: 2 days ago
Tap a bar to jump to that date

  1. TABC license record issued

    Latest Licensing

    TABC record lists Le Cafe Feuillette at 4444 Westheimer; holder ASTERIX 10 LLC.

  2. Houston opening scheduled for November

    Announcement

    DiningOut reports the Houston café is scheduled for November 2026.

  3. Café Feuillette format launches

    Business

    Feuillette launches Café Feuillette as a coffee-shop format.

  4. Feuillette opens first bakery in Blois

    Business

    Jean-François Feuillette opens his first bakery in Blois, DiningOut reported.

Scenarios

1

Café Feuillette opens in River Oaks District by end of 2026

Possible Resolves by End of 2026

Discussed by: DiningOut reported in August 2026 that the café was scheduled to open in November.

If the café begins serving on that timeline, the River Oaks District address would appear as an open location with posted hours. The TABC record alone does not establish that.

2

Houston opening slips into 2027

Possible Resolves by Jan 31, 2027

Discussed by: The August report set November 2026 as the target, but the TABC record is one approval and does not confirm the date.

A slip past December would move the public opening into 2027. That outcome becomes the story if the November target passes without an open location or an announced opening date.

3

Café Feuillette announces a second U.S. location by end of 2027

Possible Resolves by End of 2027

Discussed by: Founder Jean-François Feuillette told DiningOut that U.S. potential is 'endless' and Houston is 'just the beginning.'

A second U.S. lease or announced opening would show the Houston café is part of an expansion plan rather than a single outpost. The Houston license record would then be an early step in a larger U.S. buildout.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

2009

Feuillette's first bakery in Blois (2009)

After training at Pierre Hermé and the Four Seasons George V in Paris, Jean-François Feuillette opened his first bakery in Blois, DiningOut reported. That shop became the base for a bakery group that expanded across France.

Then

The Blois bakery gave Feuillette a local following.

Now

By 2026, DiningOut reported the group represented more than 100 bakeries in France.

Why this matters now

The Houston café is the first attempt to take the model outside France.

2025

Café Feuillette format launch (2025)

Feuillette launched Café Feuillette as a coffee-shop format separate from his bakery chain. DiningOut reported the Houston outpost would be the fifth café worldwide.

Then

The format paired pastries with specialty coffee and dessert-inspired drinks.

Now

Houston is planned as the first Café Feuillette outside France.

Why this matters now

The license record concerns this newer café format, not the older bakery chain.

Sources

(2)
Texas Open Data DiningOut