House of Eternal Return, Santa Fe (2016)
Meow Wolf, then a Santa Fe arts collective, opened a 20,000-square-foot installation inside a former bowling alley that author George R.R. Martin had bought. The surreal house drew long lines from day one.
It became one of New Mexico's top paid attractions and put Meow Wolf on the map.
It proved the collective could build and run a destination venue, setting the template for Omega Mart.
Shows how Meow Wolf grows: an unusual installation becomes a tourist anchor, with food and drink layered on later to raise revenue.
