Lake County builds its own wine identity (ongoing)
Lake County sits north of Napa and Mendocino with volcanic soils and extensive grape acreage. Much of its crop historically went into wine bottled elsewhere, and a wave of its own wineries has worked to sell Lake County wine under its own label. Dancing Crow's site describes that mission directly.
More Lake County-labeled bottles reach retail shelves.
The region gains recognition as a wine source rather than a grape supplier.
The license application is one more step in putting Lake County wine in front of Los Angeles shoppers.
