Warby Parker opens its first physical store (2013)
Warby Parker, an online-only eyewear brand, opened its first brick-and-mortar showroom in New York after building its business on direct-to-consumer sales.
The store let customers try frames in person, boosting the brand's credibility as a retailer.
Warby Parker expanded to hundreds of locations, showing that digitally native brands can succeed as physical retailers.
Sipsy is following the same online-to-storefront path: a delivery-first alcohol brand seeking a physical shop with a tasting room.
