TCBY's rise and fall (1981-2000s)
TCBY opened its first frozen yogurt store in 1981 and grew to more than 3,000 locations by the mid-1980s, riding the first froyo craze. The chain declined as the craze faded and competition grew.
TCBY shrank dramatically, closing most of its stores.
It became a cautionary tale about froyo chains that expanded too fast.
Tasti D-Lite followed a similar arc, growing quickly through licensing before declining to a couple of locations.
