Nobu opens in New York (1994)
Chef Nobuyuki Matsuhisa opened Nobu in TriBeCa with partners Robert De Niro and Drew Nieporent. The restaurant introduced New York diners to a refined Japanese style and became one of the city's most celebrated Japanese tables.
Nobu drew long waits and critical acclaim, and the brand expanded globally.
It set a template for specialist Japanese restaurant concepts establishing themselves in Manhattan.
Yakiniku Great is following the same path: a focused Japanese dining concept seeking a foothold in New York. Its immediate hurdle is the city's food service permit, the same checkpoint every new entrant must clear.
