Shake Shack (2001–2004)
Danny Meyer set up a hot dog cart in New York's Madison Square Park in 2001 to support an art installation. Three years later it became a permanent kiosk and drew a line around the park.
The kiosk became a local favorite and drew steady crowds.
It grew into a global chain with hundreds of locations.
A single beloved concept carried its reputation into each new location. The Cockeyed Rooster is betting the same brand strength works in Newport News.
