The wine-and-nails trend (2010s–2020s)
Salons and barbershops across U.S. cities began adding beer and wine to attract clients, turning routine grooming into a social occasion. 'Mani and mimosa' packages became standard offerings at upscale nail bars.
Alcohol service became a differentiator for beauty businesses competing on experience.
The format normalized, and some state regulators created licenses for alcohol service in non-restaurant settings.
Explains why a neighborhood nail salon would seek an alcohol license as part of its opening plan.
