American bathhouses close during the AIDS crisis (1980s)
Bathhouses, once common social spaces in US cities, closed en masse as the AIDS epidemic spread. Public health officials targeted them, and stigma drove many remaining establishments out of business.
Most American bathhouses shut down within a few years.
The closures left a lasting stigma around social bathing in the US, which Bathhouse's founders say they are trying to overcome.
Explains why Bathhouse markets itself as a wellness club rather than a traditional bathhouse, and why the category is sparse in Philadelphia.
