Blue Bottle Coffee (2002)
James Freeman started Blue Bottle selling coffee from a single cart at an Oakland farmers market, then grew one cafe at a time on a reputation for meticulous, design-forward shops.
By the 2010s Blue Bottle had stores across the US and Japan.
Nestlé bought a majority stake in 2017, making it the template for specialty roasters that expand deliberately.
Madis follows the same playbook: a small roaster adding cafes one at a time rather than scaling fast.
