The #JollofWar (2013-2016)
Ghanaians and Nigerians sparred on Twitter over whose jollof rice was superior. The hashtag went global, drawing BBC and international coverage and turning a regional dish into a cultural conversation.
The rivalry boosted interest in West African cooking worldwide and put jollof on the menu of restaurants far from West Africa.
West African food gained a popular audience in Western cities, easing the path for newer restaurants to find curious customers.
Palace leads with jollof rice as its signature dish. The dish already has name recognition, which lowers the marketing hurdle for a first-time audience in Sacramento.
