Rise of plant-based pet food (2010s)
Brands like V-Dog (founded 2009) and Wild Earth (founded 2018) grew the vegan pet food market, attracting pet owners seeking plant-based options for ethical or health reasons.
The niche expanded from a handful of specialty brands to a recognized segment of the pet food industry.
Plant-based pet food became a legitimate category, with major retailers stocking vegan options and more research into its health effects.
Evolution Diet is an early player in this niche, having sold plant-based pet food since 1989. Its storefront expansion reflects the category's broader growth.
