Ken Garff Red Zone expansion (2021)
The University of Utah opened an $80 million south end zone expansion at Rice-Eccles Stadium, adding 6,049 seats and luxury suites. A $17.5 million lead gift from the Ken Garff family was the largest donation in Utah athletics history.
The expansion fueled demand, and the top 17 crowd figures in stadium history came in the three seasons after it opened.
It established premium seating as the stadium's primary revenue model, which the 2026 suite project extends.
Both projects convert public stadium space into premium, revenue-generating areas funded by non-taxpayer money.
