SoFA District arts-district rezoning (1980s–2000s)
In the 1980s, the South First Area was a downtown stretch of parking lots, auto shops, and adult bookstores. City planners, arts groups, and the redevelopment agency pushed a plan to rebrand it an arts district, attracting galleries, the expanded San Jose Museum of Art, and performance venues.
The district gained cultural anchors and the 'SoFA' name, short for South First Area.
By the 2010s it held the SoFA Street Fair, SoFA Market, and a growing nightlife scene.
Fountainhead Bar's license is the latest marker of a four-decade effort to make this neighborhood a creative and evening destination.
