Meta's Year of Efficiency (2022-2023)
Mark Zuckerberg cut about 21,000 roles, roughly 25% of Meta's workforce, across two rounds. The company was highly profitable at the time; the cuts funded a pivot to AI and the metaverse.
Shares rallied and Meta reported record margins within a year.
Meta's headcount stayed leaner than its peak even as revenue grew, making "efficiency" a permanent discipline.
Shows a profitable tech giant shrinking payroll to fund AI, the same pattern PayPal is running, where layoffs are explicitly tied to accelerating AI adoption.
