Musical Instrument Manufacturer
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Expanding into integrated music production ecosystem
NAMM 2026 marked the moment music's biggest hardware brands stopped competing on gear alone. Fender unveiled a complete rebrand of PreSonus's Studio One DAW as 'Fender Studio Pro'—five years after acquiring the company—while Celemony announced Tonalic, which uses Melodyne's Grammy-winning polyphonic pitch technology to create an entirely new category of adaptive session-player software. Both products shipped in late January 2026 to mixed reception: Studio Pro 8 drew praise for features like improved audio-to-MIDI conversion and native Fender amp modeling, but longtime users questioned whether a guitar company's branding would undermine the DAW's professional credibility.
Updated Jan 30
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