General Mills

Money Moves

Cutting prices on two-thirds of North American products

For six years, major food companies raised prices relentlessly—snack prices alone climbed 38% between 2020 and mid-2024. Now the biggest players are reversing course. PepsiCo announced price cuts of up to 15% on Lay's, Doritos, Cheetos, and Tostitos this week, just ahead of the Super Bowl. General Mills has discounted roughly two-thirds of its North American products. The era of pricing power may be over.

Updated Feb 3