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Korea Consumer Agency

Korea Consumer Agency

Consumer Watchdog

Appears in 1 story

Stories

South Korea forces AI-generated ads to wear labels

Rule Changes

Expanding monitoring of AI-driven scams and deceptive promotions

For years, Korean seniors have watched YouTube “doctors” and celebrity endorsements that weren’t real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.

Updated Dec 11, 2025