Consumer Watchdog
Appears in 1 story · Last updated May 11, 2026
As of May 2026: Expanding monitoring of AI-driven scams and deceptive promotions
For years, Korean seniors have watched YouTube "doctors" and celebrity endorsements that weren't real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.
Updated May 10
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