China’s Deep Synthesis and AI Content Labelling Rules
China rolled out deep synthesis provisions and later nationwide AI content-labeling measures requiring explicit and implicit marks on AI-generated text, images, audio, and video. Platforms and AI providers must watermark synthetic media and ensure labels persist across uploads and downloads, backed by broad safety and political controls.
Chinese platforms rapidly deployed AI content labels and watermarking, making visible AI tags common across major apps.
The rules gave Beijing strong leverage over synthetic speech and set a precedent for heavy platform obligations elsewhere.
Korea’s plan borrows the idea of persistent labels and platform responsibility but aims to do so in a more liberal, market-oriented system.
