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Korea Media and Communications Commission (KMCC)

Korea Media and Communications Commission (KMCC)

Media and Communications Regulator

Appears in 1 story

Stories

South Korea forces AI-generated ads to wear labels

Rule Changes

Charged with implementing AI content labels and emergency takedown powers

For years, Korean seniors have watched YouTube “doctors” and celebrity endorsements that weren’t real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.

Updated Dec 11, 2025