The Kraft Heinz Company

Money Moves

Executing internal turnaround after canceling planned breakup

For a decade, Kraft Heinz has been the cautionary tale of the 2015 mega-merger between Kraft Foods and H.J. Heinz: shrinking sales, falling market share, a $15 billion brand writedown, and a stock that lost roughly 70% of its value. In September 2025 the board approved a tax-free split into two companies as the way out. Five months later, a new CEO scrapped that plan and bet $600 million on fixing the company instead.

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