Pull to refresh
Logo
Daily Brief
Following
Why Sign Up
National Assembly of the Republic of Korea

National Assembly of the Republic of Korea

Unicameral Legislature

Appears in 1 story

Stories

South Korea forces AI-generated ads to wear labels

Rule Changes

Passed AI Basic Act and debating follow-on AI advertising measures

For years, Korean seniors have watched YouTube “doctors” and celebrity endorsements that weren’t real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.

Updated Dec 11, 2025